Why Media Events are so Valuable to PR Professionals?
Earned media tactics vary in scope - from traditional press releases, to the once-popular flash mobs and pop-up stores, to surveys and influencer seeding. Each tactic can be scaled from big-to-small depending on the size of budget, target audience and key messages. One tactic PR professionals often shy away from is: EVENTS. By events, I mean, media events geared to bloggers, influencers and journalists. Media events can be challenging and are often seen as: expensive, hard to